Pressure stock sales - Play is the heart.doc

 PAGE \* MERGEFORMAT 6 Pressure stock sales - Play is the heart The terminal sales, so-called pressure inventory, refers to a sales representative in order to get the high commission which prompted the terminal behavior of a large number of stocks. Their form, sales representatives use and procurement staff familiar with the convenience, prompting a hospital or pharmacy purchases greater than the normal amount of sales of drugs; What is more, some medical representatives in order to get a high commission, or even their own money to buy the company medicines in order to achieve the purpose of earn more commission. The consequence is that a large number of drug accumulation in a hospital or pharmacy warehouse, and did not really sold to end-users. Can be said that this phenomenon is widespread pressure medicine stock sale terminals, in particular, exist in some relatively long time to dry pharmaceutical sales representatives, sales novice will not and dare not press inventory, we can say will pressure stocks, Cheng for judging whether a salesperson is one important indicator of sophistication. So what pressure stock losses? First of all, a large backlog of drugs in hospitals and pharmacies warehouse, although a number of current sales figures look good, but is subsequently followed by several months, sales by a large margin even to zero, in order to complete next month, targets, sales had to re-stock on behalf of pressure, resulting in a vicious circle. Existence of drug sales is not out of the warehouse will still be returned to the company, not only increasing the workload has also increased selling expenses, if the drugs back to after a period, then the loss is even greater. For example, some pharmacies are getting goods with cash and can not retreat. However, pharmacies can not be losing, he would at a very low price even lower than the ex-factory price due to not sell the stock quickly sold out, such an action would disrupt the company’s price system.