Practice Marketing System Integration.doc

 PAGE \* MERGEFORMAT 21 Practice Marketing System Integration Chinese enterprises are now faced with a Jiongju. Although it is in advanced marketing theory, China is already and the world simultaneously, or even out with the local characteristics of the marketing theory and practice, but in most traditional industries who truly owned and efficient operation of the enterprise marketing system is not a local enterprise, even if the local enterprises marketing system, there have been also made many excellent foreign backgrounds or foreign companies, there are mostly engaged leadership experience, which China has no shortage of examples. On the other hand, many domestic famous enterprises in China after years of unremitting efforts to develop, not only to maintain and expand its existing competitive advantages, and they have the strength to compete with foreign counterparts, but are subject to their own backward, or inefficient marketing system can not be a real competitive advantage to establish a comprehensive, resulting in a waste of resources, the enterprise’s overall management system and business development have been incompatible with the enterprise for sustainable development has become an urgent solution. Successful business marketing system must be constantly adjust and change, the quantitative rise to qualitative change, the development of enterprises in order to have a qualitative upgrading. The limitations due to various factors, well-known international consulting firm hired to build their own marketing weapon has become the trend, even if the failure or one after another. This also shows from the side of China’s local enterprises trapped by the marketing system by the pain of tired, and the urgent desire to break through. A rainy day, for many growing businesses, how to strengthen the marketing capabilities, cultivate responsive to market changes and high-quality marketing network marketing team has also become a development bottleneck problem. In