Popularization of the cross-media era.doc

 PAGE \* MERGEFORMAT 17 Popularization of the cross-media era Noble Feast: Large Event Marketing Solutions text / Yellow During the 2006 World Cup, the CCTV sports channel launched a special program lt;lt;View Ball Herogt;gt;, exciting programming and host of the humorous wisdom again and again ignited the enthusiasm of the audience ratings. However, in this media Carnival, the biggest winner is the help lt;lt;View Ball Herogt;gt; section launched “SMS version of Football Lottery,” the Qingdao beer. It was the first time for the World Cup will be “watching - On the ball - Guess” and “ SMS “a useful attempt to combine. Not only that, Tsingtao Brewery with its own sponsor as the identity of the Beijing Olympic Games, launched jointly with China Central Television’s” View of Ball Hero “campaign cleverly infiltrated elements associated with the Olympic Games promotional content - final The winner will be provided by the Tsingtao Brewery 2008 Beijing Olympic Games opening ceremony, closing ceremony tickets and went to the Athens Olympic Holy Land tourism, the Beijing Olympic mascots souvenirs prizes. Tsingtao beer selection is undoubtedly correct: 2006 June 9 Day to July 10 during the World Cup in Germany, China Central Television’s all-day viewing share increased by 3%. In the 2:00 to 5:00 time World Cup soccer broadcast China Central Television viewing share is reached 62.59%, improved than before the World Cup nearly doubled. Tsingtao beer brands take the ride CCTV achieved unprecedented exposure. And the strong media to not only tasted the sweetness of Tsingtao beer. China Mobile, GOOGLE, Mengniu, Langjiu and other industry leaders have to understand that a major event to use for their own campaign, must be a strong media. China Mobile to be 65.09 million yuan the “2006 China Central Television broadcast the world’s events,” special exclusive broadcast rights to 38 million yuan and received the “2006 World Cup scorer,” the exclusive naming rights. In “