Practical selling skills seminar.doc

 PAGE \* MERGEFORMAT 10 Practical selling skills seminar Lesson Customer: the foundation of marketing First, to promote the need to master the basics How to improve marketing capabilities? A Japanese marketing experts pointed out that: ‘a third-rate salesman wants to be a weeding out the class of first-class salesman should be how do we go? From the traditional practice of self-righteous, a solid grasp of marketing as a professional Members of basic skills, in addition, no other way. ‘To do a good job promotion, a salesman must have the five aspects of capacity: 1. Search for and identify potential customers the ability to. Salesman out of the factory gates, it is necessary to look for from the vast sea of faces in promoting its objects, which is selling the first part of the process. In general, your sales and you have to find a quasi-proportional to the number of customers. 2. The ability to persuade. Marketing is to persuade. Process is the use of sales personnel to sell a variety of ways, methods and means to convince customers to buy process. Salesman as long as it succeeded in convincing customers, we can finally deal. 3. The ability to eliminate customer objections. Barriers to selling in the process of rejection from the customer, marketing is from being a customer refuses to start, only to overcome the customer refused, in order to win the marketing success. 4. The ability to deal with customers. Deal to sell the goal, deal with customers is the success of marketing. 5. The ability to repeat the transaction. Transaction is not the end of marketing activities, but the next marketing activities began. To maintain long-term business relationships with customers is the only way to success. To build a solid relationship with customers, requires an honest, strategies and techniques. Marketing is a science, it requires a salesman to sell a solid grasp of the basic principles and methods; marketing is an art, it requires salesmen to promote flexibi