Practicing the Blue Ocean strategy shiny teeth cleaning elements of oral care market have sprung up everywhere!.docVIP

 PAGE \* MERGEFORMAT 11 Practicing the Blue Ocean strategy shiny teeth cleaning elements of oral care market have sprung up everywhere! (1) blue ocean strategy, birth shiny teeth cleaning elements. Since the mid-90s of last century, Procter amp;amp; Gamble, Unilever, Colgate and other foreign sub-several corporate giants swept into China one after another day of market oral health care business unit has been in just ten years, as the oral care business unit’s core and mainstream products, China toothpaste market, i.e. the history of earth-shaking changes have taken place. Once upon a time, Star King-yiu a large number of domestic brands, due to marketing concepts, corporate governance structure, industry, macro-institutional constraints, or scattered fade, or thrown out and replaced, the only remaining several aristocratic, in addition to the cold acid-ling, black girl, six must be governance and the line and the concept, they can still struggling predicament, the other, such as Aoqi Li, two needles, herb, etc., have faltered at times, brilliant longer. Instead, rampant is the Crest, Colgate, blacks, dependent on wealthy in China, and even Japan Lion, South Korea’s LG bamboo salt. Figure broken ten years facing the wall, re-engineering rivers and mountains of Chi forever. In recent years, many of the emerging national brand to grow in the fighting, although there is no lack Tianqi ‘to reduce fluoride intake to prevent fluorosis’, Kang Ling teeth ‘dental health public inspection Miles’ events and public relations and marketing and other remarkable cases, but for various reasons difficult to actually after all, great service. Derived from a number of Japanese enterprise brands, such as the San peak iced tea toothpaste, Longliqi toothpaste, Li-white toothpaste, etc., the lack of differentiation of concepts and core values, drift with the tide, is tantamount to speculation, can not be a strong competing foreign goods, constitute an effective threat; large Nice p