Practice the operation of the depth distribution of liquor.docVIP

 PAGE \* MERGEFORMAT 8 Practice the operation of the depth distribution of liquor In China’s liquor industry, wine marketing, the biggest drawback of the terminal management, customer management, logistics management and information management. Many liquor companies have their ideas, talent and marketing techniques implemented by the reasons for the lack of extensive mode of operation. Extensive mode of operation of the end result is the lack of control terminals, logistics can not be smooth, a serious loss of information, corporate marketing strategy to stay in the ‘racking our brains’ of the operating level. In this extensive mode of operation, most of the liquor business in the market a high degree of maturity, the homogenization of intense competition, changing the concept of consumer spending in the traditional market, agent, distribution model, relying on the traditional catering, wholesale and retail network to achieve the product sales. This management has led to emphasis only on the result, the abnormal re-marketing process. In the highly competitive liquor terminal, the significance of the depth distribution of the sales process is to control not only to master the competitive dynamics. More importantly is that the depth distribution of liquor brands to establish a solid performance platform, with a relatively closed distribution system for the brand to create a good sales performance of the hardware. The depth distribution of liquor for the significance of marketing in the following three aspects: 1, in-depth distribution of liquor companies will help dealers to enhance the terminal network management, to keep abreast of market needs, understand the competitive dynamics. Depth distribution to promote the brand and distribution to establish good communication between members of the environment, with a relatively closed market access. The depth distribution of fine management, business, distributors, wholesalers, retailers and other members of the n