Private use that can carry long face red-.doc

 PAGE \* MERGEFORMAT 9 Private use that can carry long face red? I approached a number of domestic second and third line on brand marketing From EMKT. staff, they unanimously recommended to the agencies or quasi-private use agents marketing mode. They hope that through the private use of marketing models to counter the monopoly of the terminal-related similar brand competition. Private use of marketing models starting from 2001, starting from the Pearl River Delta, is already moving forward to the inland areas. In addition to the Pearl River Delta Wal-Mart, Carrefour, Vanguard, China Resources, ten thousand One and other large stores occupying more than 80% were private use, land-locked northern Guangdong, western Guangdong, Hunan, Jiangxi, Yunnan, Sichuan, Jiangsu, Zhejiang, Hubei, Shandong, Jing is the first ‘cloned’, much has become common practice trend. Private use really is the most advanced marketing model? Is a worthy imitation agents and retailers, learning and promotion of excellence model? First, the fundamental paradox any errors Fathers have private use of the Old Zhao said that the private use of the three main advantages: one is conducive to the manufacturer; dealer private use because a good relationship with the mall side, its agent, the product shop loan rate or promotional activities to the organization compared to the manufacturer’s own single-game Shop to be fast, because there is no dealer slotting allowance, bar expenses, regional outreach, speed, channel cost is relatively low. 2, is conducive to shopping malls / retailers: store / retailer, the original manufacturer for more than 10 operational staff, for more than 10 agents, is now only one, simplified management, communication and more timely, simplifying the management link, thereby improving the efficiency improved multi-brand and the vicious competition between Purchasing Guide, improved credibility and image of the store sales will be improved. 3, is conducive to dealer: No ma