Proactive marketing marketing boss.doc

 PAGE \* MERGEFORMAT 7 Proactive marketing marketing boss I have always maintained that any increase in marketing terms in front and modification are not embody the true meaning and essence of marketing, but the building materials industry, things do not stand on kitchen cabinets this business and seen a lot of end-market operations still in the static operation of the market level, too many bosses still sitting shop marketing, look at his daily bread, so that blame on others, accompanied by Urban. Active marketing in the end how much explosive power in a terminal, in the end how much benefit can play depends entirely on the boss’s decision-making and thinking, from his or her operation in 2009 marketing data, marketing, sales of single external initiative accounted for a very The seven, indicating that the company had received 10 single-7 alone, from the role of dynamic tension, more profoundly manifested in the active role and importance of marketing. And active marketing of existing terminal will be troubled by three aspects of the resistance, first, not apparent. An ad to play out, a team building up a relationship one way or another, a co-operation opened up there in the end the sales promotion, there is no impact on sales, the performance has not increased there is a big boss of all suspicion of mere feeling, thinking, with the rule of thumb to determine the final word and, ultimately, when the purpose has not yet reached the halfway die. The second is being marginalized. Market, the owner of the terminal operations always thought that we selected a little-wang, agents bigger brand awareness, to open bigger stores, sample selected point, the business will naturally get better. This is eighties mode of thinking, in the present these are just the basic conditions, but the basis of competitiveness, I’ve seen in many regional markets over 100 thousand square meters of shop side to win big shops, stores engaged in similar acts in remote crowded areas are la