Product Image System Positioning Strategy.docVIP

 PAGE \* MERGEFORMAT 7 Product Image System Positioning Strategy Product Image System (PIS) in the modern business the role of war increasingly prominent enterprises themselves have conscious or unconscious in shaping the image of the product under their command. Because CIS is too remote, too large for the domestic small and medium enterprises, they are more concerned about their own limited product. How they are doing a good job market and need, not necessarily what is generous, pragmatic, is not. PIS is the kinds of practical and direct, it is necessary in a relatively short period of time to shape the use of PIS product image, we must first solve the problem that is, product image positioning. Product image positioning, and intuitive to say that the consumer perception of the product, and Lenovo, Lenovo’s good to help to strengthen the brand’s first reference rate, thereby increasing the purchase rate of the product. For consumers, a good product image to make it more willing to pay a premium to buy the product; for enterprises, a good product image is different from other similar products in the cognitive symbols. And good corporate image and product image, once together, the resultant force is 11 amp;quot;2 a. We all know that CIS improve business performance for the role, precisely because of this, it makes us more willing to believe that SONY’s ‘quality’, Haier’s ‘sincere service’ and Nokia’s ‘people-oriented’, large multinational corporations complete and clear demonstration of the use of CIS substance of the enterprise concept. In fact, in this CIS system, under the existence of still not devoid of PIS. For example NOKIA mobile phone series, each introduction of a, no matter how close function, style similar to how, but it demands of the information terminals are totally different, no one will never understand and feel the NOKIA8850 cell phone contact with NOKIA3310 up, even if 8810 and 8850 mobile phones so similar to the consumer perception is st