Product Image Power - Call of Duty Terminal.docVIP

 PAGE \* MERGEFORMAT 7 Product Image Power - Call of Duty Terminal Since the reform and opening up in China, all kinds of food enterprises springing up like an endless stream, huge market capacity, the company whose competitive strategy to do anything to try their subjective judgments and strategic thinking to obtain a foothold and opportunities for development. But the reality of the market, but will not be distracted by their own subjective consciousness, in the hotly competitive market environment, companies tend to become more elusive, and their marketing problems and obstacles have become more and more serious and complex. Due to factors such as strategy and awareness of different, individual companies and brands in their vision of the strategic and tactical success of a meteoric rise, to become the leader in this field, but, more than most companies its market share continued to shrink and sales line decline and eventually fade out the market a heavy heart. Study the reasons for its success or failure can be described as diverse-owned enterprises geographical factors; there is the quality factor of marketing; a product quality factors; have a product personality factors; a target consumer group orientation factor; the selling proposition of factors; a factor in Advertising Communication ; a public relations and promotional factors; have a product image of the external factors and so on. However, the special nature of the food industry, the product of an image in the whole branding process is especially important, because the product of an image determines the promotional power of the terminal. At present, in the Chinese market, sales of foodstuffs to a large warehouse-style multi-channel business ultra-small and medium chain convenience stores and residential areas consisting mainly of small convenience stores. The consumer’s purchase decision in the end most of the above decisions and, therefore, the external image of the product, namely, packaging, w