Product display shelf space for art.docVIP

 PAGE \* MERGEFORMAT 14 Product display shelf space for art A little walk in the larger supermarkets, you may all see the great beauty of the shop display and layout - style, eye-catching, full of beauty and artistry. In bringing to people to enjoy and praise the same time, they also gave rise to a thick atmosphere of commercial warfare. ‘Channel flat’ is the result of an inevitable trend of competition. At present, almost without exception, a large consumer products companies will compete for tentacles extended to the retail end. Good display of goods can not only convenient, to stimulate customers to buy, but also to enhance enterprise products and brand image. This will display the principles of commodity, effective display of the Golden Rule, merchandise display and method to introduce the main types of merchandise display some of the real-world experience, and through the display case of Coca-Cola to spy on the general practice of large-scale enterprises. Merchandise display, rule-based Effective display of goods can cause consumers desire to purchase and to promote its own purchases. Good merchandise displays must follow some basic principles, including profitability, good display points, attractiveness, convenience, price, stability and so on six aspects. ● profitability 1. Display must be really help to increase store sales. 2. Strive to contribute to sales of the display position. 3. Should pay attention to the specific records to increase the sales of display mode and display materials. 4. Tell a timely display of goods for profit business assistance. 5. Use of ‘first in first out’ principle, reduce the possibility of return. ● good display point 1. Good display points: ① traditional stores: contour line of sight behind the counter and shelf position, pounds, said beside the cash register next to the counter displays are all good points. ② supermarket or discount store: the line of sight high on the shelves, the customer access to ce