Product Listing How did you select on the market-.doc

 PAGE \* MERGEFORMAT 10 Product Listing How did you select on the market? 1, the election on the market significance of multiple? In marketing, new products to market, the old product market expansion, new packaging old products coming to market, marketing strategy, testing ... ... are facing a common problem - how to select pilot markets. Around us, many in the market segmentation and positioning, product concept development, packaging and product planning are very in place, because the choice of the regional market failures, often resulting in ‘a move carelessly, round loser’ in the bitter end. Such tragedies almost daily in the market staged. We know that marketing strategy, there are deviations in time to adjust, once chosen the wrong market, shining white of the silver would be bad deal, the outcome is often disastrous. Therefore, the rapid and profound analysis of a regional market to market has become the most critical component. Pepsi-Cola to adjust the world’s leading new packaging, the new Pepsi began looking for new products to market worldwide, the ‘plots’. After careful research, the ultimate goal of PepsiCo locked small country of Bahrain in the Middle East. Studies have found that, first of all, Bahrain is a population of just over 1 million small countries are more suitable for small-scale test; Secondly, Coca-Cola, Pepsi sold in Bahrain, better than the competition, and only a general distribution, relatively easy to implement marketing strategies; more Importantly, a large population base from outside Bahrain, which brings together people from around the world, with a certain degree of representation and will hear from different countries, the views of consumers of new products. It is based on several key elements of the above, the new Pepsi succeeded in obtaining a variety of information on the company wants to achieve validation package to adjust strategy’s ultimate goal. From the practice of PepsiCo, we can easily find and accurately