Primary and secondary health care products companies- Why markets are always a pain-.doc

 PAGE \* MERGEFORMAT 8 Primary and secondary health care products companies: Why markets are always a pain? China’s health care products companies never seem to get out of Baobing to death or die a natural death fate. Although after 20 years of development, we have still not seen signs of improvement. Health care products, especially small and medium enterprises, growing at home and abroad, squeezed out of large enterprises has been stuck in the middle at the point of survival. After a baptism of another round of competition in the market after the chiefs of small and medium enterprises, are all in the issue of ‘small and medium enterprises do not act to die in action seeking death’ to sigh. Myth is a kind of dream can not tell Recalling the Chinese health care products industry, the development process of two decades, health care products industry, it seems that only the heat and the cold of winter. A new one emerged in the boom, and if the night-blooming cereus-like in cold weather where the rapid apoptosis. During this period, a large number of health care products brand is like a revolving door, like on stage, cut a cake, large or small, after the fleeting. Twenty years come and go, each one of the very few brands there some excitement, the entire market will again fall into the quagmire of the cold and return to the original starting point. Apart from providing health care products companies gained the skill of marketing magic, the health products industry, has never left any real progress and accumulation. 3, turned out to some extent, China’s health care products to promote the formation of the market model, but with the ‘bio-sun does not set the Empire’ The Fall of a dream for China’s health care products and healthy development of the industry has brought a lot of sequels . However, China’s health care products industry, quickly forgotten giant of 8.0 billion annual sales Why collapsed in a deep-seated reasons for the night, they only saw the three