Product planning 9 serial - clean-li Snow brand nurturing documentary.docVIP

 PAGE \* MERGEFORMAT 21 Product planning 9 serial - ‘clean-li Snow’ brand nurturing documentary In general, the liver drug market, large capacity, high consumer value, the market is very broad, but the liver drug is medicines pharmaceutical market, one of the most difficult to do. Because in the liver drug market, there is an unusually large number of brands, including several years would not fall in gold has been the speed Litas; brand of far-reaching the liver rather slow Jian-Min; Name dissemination of integrated a unique selling proposition of liver toxicity Net ; big to go the civilian route sunflower card Liver tablets; as well as rare animals, as a selling point of the bear gall dozens of hepatitis B hepatitis B capsule products. In the liver drug market, manufacturers are even more extraordinary hype way, consumers have been well received by its ‘victims’, as manufacturers in this market, education has been more than a decade, all promotional products are completely out of the treatment of , but no one product can thoroughly as possible hepatitis. Consumers see a new product to come out with confidence to buy, exhausted completely lost confidence; through so repeatedly and continuously from hope to disappointment, from disappointment to hope; many consumers have completely the product of the treatment of hepatitis B loss of confidence. Through surveys, many consumers produce such a thought: anyway, incurable, die not die, do not treat, let it go! At this time, can imagine how difficult it is launching new products! In March 2001, Jilin Masamoto pharmaceutical flavors Liver Tablets liver drug dealers to find us the total to require Liver chip flavors of their products to plan the promotion. We are a simple product of their study: the treatment of hepatitis B in China products are three types of drugs, the main ingredient is Ciwujia, six Divine Comedy, Cordyceps sinensis cephalosporin powder and so on, the Sino-Japanese joint venture enterprise is a sma