Product positioning - from the comb to sell monks open to talks.doc

 PAGE \* MERGEFORMAT 6 Product positioning - from ‘the comb to sell monks’ open to talks About ten years ago, later became a well-known private enterprise, Jiangsu Province, a vice president at a time when the training division of the same industry and my师兄 Li Yong, sales techniques, communication problems. About the strong师兄 my own point of view insist that the other uncomfortable, so he told me师兄 question: ‘Do you think that this in-depth understanding of your sales skills, then you think, how would you answer the question of comb sold monk ? ‘Li replied:’ I simply will not do ‘! This matter over the past ten years, is still in my mind have a profound memory because this matter is in itself right sales techniques, in-depth understanding. Comb sold to a monk, one who consider themselves much more senior marketing practitioners From .com with a little fun of their expectations to others questions. Might this question in the back, he had thought of good to tell the other side, you should persuade the abbot to the number of open light, you can comb adorned with gold and silver precious stones, etc. answer. This is an absurd proposition, at least for the authors of exposure to the problem of superficial knowledge of marketing. The comb was a monk, is a product targeting the wrong question, it can be said to be a target customer looking for a low-level errors. When you are racking their brains, Lingyalichi to develop sales of a comb to the monk to persuade them to accept this product, when in fact same amount of time and effort, you can achieve in the right location and target market to achieve success. Product positioning problem is a clear direction of the process, their sources and decision-making is that there is customer demand. Prior to the introduction of products, we have to do is to first understand what the customer needs, and then all the customer needs to find its own position and survival space for development. In the customer needs to spend r