Products success wrong-.docVIP

 PAGE \* MERGEFORMAT 7 Products ‘success’ wrong? I remember more than 10 years ago, I still go to school, regardless of the teacher teach marketing bookstores, library books, all together, exclaimed: Brand era has arrived啦 ! But time has gone through 10 years, despite the recent location theories ‘noisy dust on’, but I always feel that there are so points ‘overkill’ taste, but I feel very real: Product ‘success’ of the era is still far from far from being ‘past’! I was not blocking back on the history of that person, I do not have that ability and level, but feel marketing should seize the most critical issues, with minimal cost, to create the best marketing results would be sufficient. Tube, he is ‘location’ or ‘image’, or ‘product’. I do not object to such a theory, such as location and system, it should be noted that: Product certainly can be a powerful ‘sales force’, must be moved by consumers, and stable consumer groups, causing back to buy the most crucial factor one. Branding, to create the first brand image with consumers is good, of course, good; positioning, positioning of a brand / product for the consumer mind the only choice, okay? Why, yes do? But the key is, just want an image, a location will be able to win the whole market - difficulty,. Of course, I was not denying them, but have often wondered this question: Is the product can not impress consumers? Does that mean that the product is really the concept of the ‘obsolete’ it? Recently, someone told me that, and now XX local, XX’s too complicated to consider the many job-related things, very tired. In fact, his own to think too much around the complex, very often, or simply a little better. As claims that the brand image, positioning concepts. Why engage in the beginning of a profound, mysterious, complex? I often wonder: It is now the marketing sector, need to return it the essence of marketing - and marketing is nothing more than the nature of the demand, supporting the needs of the most