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Products to market do not forget these points
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Products to market do not forget these points
To market successfully, basic unbeaten, rainbow enterprise management consulting Meng Qingliang through a large number of products to market through the summary read to remind us the time to market must Hou remember these points, in the following areas will certainly do a good job.
First, a clear strategic guidelines:
Must, from product marketing and access to product marketing From EMKT. stage, first solve the consumers are willing to purchase and impulse buying problem, then solve the terminal happy to share and solve the problem of the terminal operators to resolve the distribution problem, a zero risk to the agent and a small risk of the program.
Second, what is the appropriate agent:
The number of extension agents is the most important parameters of an absence of a team management, agents can not do a good job marketing efforts; followed by philosophy and management, and capital.
Conquer the world needs most is the gun, the gun the right way to integrate the Party commands the gun, but the party will surely cents, will be a total surplus of the subdivision and the coexistence of the party, or agents will not cooperate with you.
Third, a comprehensive good basis for work:
Basics are not sound, listed even if undefeated, will be less efficient.
Person in charge of marketing planning sales of the product VI, trademarks, brands, copyright, patent, product selling, specifications, prices, and so do a good job, and to design better services processes, communication systems under review were wide unified planning and approval, and The total generation of planning products variety and regional agency varieties. The smallest and the most to start production of high volume production and procurement of understanding, to facilitate the marketing match, there must be no market for large-scale Tunhuo, not to stock-out.
Fourth, planning guidelines:
Easy to know, Jane, from take the opportuni
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