Products policies services other than- what vendors-.docVIP

 PAGE \* MERGEFORMAT 5 Products policies services other than: what vendors? Now frequently heard to say: dealers throughout the year to rack their brains to the manufacturers ‘Third, we must’ - to products, to policy, service, manufacturers have been forced selling expenses continue to increase, while sales may be up, but profits Yue Lai The lower, or even sometimes more sell more losses, it is really helpless. This problem has been in existence, but also has great universality. Although different manufacturers have tried many ways, such as the sales model transformation of compression channels, greater market presence, the use of cost control efforts, in the form of trying, and so the cost. These attempts may be to overcome temporary difficulties, but can not solve the fundamental problem is because these methods only introduce new techniques on the dealers will soon find a new approach. Interest is the ultimate, but not the only Business should profit. Some people say that dealers mercenary, but in fact there is nothing wrong, there are manufacturers which is not the case? The key is dealer profitability of the current sources and methods In addition to manufacturers, other are not the mainstream. For the manufacturers concerned, the cost to the dealer, if as a cost, of course, to save as much as possible to control the orientation is inevitable; which, in turn, for the vast majority of dealers, the manufacturers cost of that is the source of profits, of course, the more more the better. Therefore, dealers appeared to be three manufacturers: To products - new products, high-profit products, more products; to the policy - price, promotion, rebate, gift, etc.; to services - staff support, exchange / return and so on. This is actually a commercial game forever. If the relationship between manufacturers only rely on the products, policies and services that constitute a state of pure interest, this game makers will always exist, because the two sides have eyes