Professional cosmetics companies how to conduct an annual market survey-.docVIP

 PAGE \* MERGEFORMAT 15 Professional cosmetics companies how to conduct an annual market survey? For the most current professional cosmetics companies, ‘marketing’ concept is still vague, often within the existing sales department with the appropriate planning staff, the system of market information collection and investigation is very limited. For this reason, the annual market research becomes very necessary. In addition to the professional market research firms to seek help, the cost savings and convenience for the operation of the consideration, enterprises can plan its own year-end survey sampling methods commonly used questionnaire-based survey method. Following on from the survey’s target audience and the questionnaire design, to explore aspects of professional beauty company’s annual market survey: The first is a clear purpose of the survey, which is very important that the purpose of a direct impact on the design of the questionnaire and information processing and analysis. In general, you can be the focus of the annual survey identified the following four main areas: 1, the objective test of the overall market for the annual corporate strategy: principles, such as sales, promotional strategies, advertising policies, etc., at the same time next year the company’s overall strategic direction of the operation to identify and develop specific tactics to provide reference. 2, through agents, salons and consumers at all levels of the different needs of the investigation for the next phase of planning and development of new products, old products, provide direction and ideas for the rectification; 3, improve customer information, in order to establish ongoing market feedback, analysis and processing systems, and detailed market information database basis. 4, for the annual performance appraisal employees provide a reference; Due to professional line of business-to-contact with the end consumer depends mainly on beauty parlors, so the overall market th