Professional beauty cosmetics industry insider!.docVIP

 PAGE \* MERGEFORMAT 27 Professional beauty cosmetics industry insider! When people know that I was to advertise cosmetics company, he often asked a question, you give what made cosmetics brand advertising, I say, ‘Bies’, I said, ‘will Charm with disabilities’, and then you’ll be shaking his head, or directly that they have heard. I will explain, because these products are only sold in the salon where, if you have very little on the beauty salon, you have not heard of these brands. The so-called professional beauty cosmetics, also known as professional cinema products, it is the ultimate marketing channel is the beauty salon. By contrast, we in the supermarkets, department stores sold the cosmetics, known as the daily cosmetics, daily chemical line of products for short. Such as natural beauty, custom installation products in Boots and department stores sold the hospital products in the salon where mounted sale across the professional and day of the two channel brands, relatively rare. Professional and daily chemical sales channels of these two concepts may be classified, but also may differentiate in terms of functionality. Professional theater practitioners often told people that the professional is a professional line of products to solve skin problems (such as acne, freckle, whitening, etc.), daily cosmetics are all routine in the skin with no major problems, very safe, effect is relatively common. Of course, there are daily chemical line of cosmetics specifically for skin problems, such as whitening, freckle and so on, but not for the individual skin. Or say, to the beauty salon to do nursing and buy Japanese products, like the former to the hair salon dyeing can be streaked and able to dye, can do special effects, in the home-made hair cream to buy back their own hands, the effect is still some difference between The. The above should be a rational analysis, but, professional beauty industry, the lack of supervision, no rules fragmentation radius, su