Professional managers an overview of the important daily work.docVIP

 PAGE \* MERGEFORMAT 5 Professional managers an overview of the important daily work Professional managers not only to participate in market activity, it is important to participate in strategy development and strategic plan for the management of the entire process. Are briefly the important daily work. First, investigation and analysis of market opportunities Modern market, changing consumer demand, decided to sell the product life cycle must exist. Professional managers can not simply rely on the only two products were a hard, to keep under the company’s situation and to discover new market opportunities identified in order to enrich long-term stability and development. professional managers and organizations to create a professional marketing information system, carry out various research activities, a variety of market information collection and analysis, from identifying market opportunities. To understand the market changes and long-term trends, the marketing environment is extremely important. microeconomic environment directly affect the company’s sales and service capabilities, such as levels of dealers, distributors, the second groups, terminal clients, customers, competitors and other information. macro environment such as the local population, economic, political, cultural, technical and other information . for consumers to understand the market demand analysis, by understanding consumer behavior, characteristics, ways of identifying market opportunities. In addition, the company should pay close attention to the dynamic competitive products, fully understand and predict their response to their actions. through a variety of market opportunities analysis, managers can be more accurately target new target market, identify market segments. Second, marketing, strategic planning and policy mix Identifying the target market, product development manager should be professional planning, determine the product positioning. Subsequent to the product