Professional market how to resolve conflicts intensive distribution-.doc

 PAGE \* MERGEFORMAT 6 Professional market how to resolve conflicts intensive distribution? In the FMCG, consumer goods industry than the consumer purchases the required products (such as building materials, household, industrial and other to the professional market. (Of course, nothing is impossible, FMCG or consumer goods may also exist professional market, but in a way that professional market dealers indulge in the procurement needs of the industry, not primarily exist for the average consumer., therefore, for many manufacturers, the take-intensive in the professional sub-market marketing channel strategy, will become a good option. Intensive distribution is defined as follows: intensive distribution channels, also known as “broad-based distribution channels”, refers to the manufacturers use the same channels as much as possible on the level of channel intermediaries to distribute their products as a channel type . (defined from Baidu Encyclopedia, after finishing my cut Intensive distribution of benefits in this small statement (or manufacturers will not rush. Generally speaking, the “professional market” in the province of the layout of the city is often limited (such as building materials market, or center in the provincial capital city, about 2-3 at most the number of enterprises if the implementation of intensive distribution channel strategy, inevitable excessive exposure of their products in the same professional dealer stores in different markets, also to the potential problems of channel conflict: 1. Price competition 2. Channels costs: The business-intensive distribution channels to be fully expected to face each broker may also distribute several manufacturers of various brands of products, which requires companies to provide certain financial support. (from Baidu Encyclopedia, after finishing my cut 3. Intensive distribution channels to conduct business more difficult to control, to the increase in channel management difficult. 4.