Prudent about their words are also talking about innovation and marketing innovation conference.docVIP

 PAGE \* MERGEFORMAT 8 Prudent about their words are also talking about innovation and marketing innovation conference Marketing Communications in China two days ago to read an article online by Zhang Ting teacher to write an article ‘health products’ Conference Marketing ‘how to innovate’ (2005-07-01). Conference Marketing enumerating the various articles of the Office has less than insightful, let me benefit. However, I have Teacher Chang article discusses the existence of a number of different views and perspectives, heart felt, so the author boldly delivered. The prior statement is that I have respect for abnormal Teacher Chang has worked in sales and marketing had read his masterpiece, but this article seems a bit biased to speak out. I lowly man to refute the older sages inevitably being ridiculed, but it also caused my Okino not care so much. If this text was honored to be selected, and if lucky enough to be seen Teacher Chang, Teacher Chang lot, please forgive me of! Teacher Chang read the article, it seems that the main line runs through a ‘meeting a few problems in marketing’, the article seldom talked about how to improve, how to innovate. One conclusion I would like to present my own point of view. Psychology in the text for example: ‘Late last year, health care products manufacturers in the organization of a large group of middle-aged’ patients ‘travel, food, watched the performance, the audience right on stage because of specialists’ Zuozhen ‘not convinced ... ...’ I personally that the patient or the consumer was not convinced that the ‘Zuozhen experts’ level, rather than not convinced that the experts ‘Zuozhen’ approach. If the true identity of the experts, the high level of consumer why not convinced that the reason leading to consumers not convinced it is the so-called ‘experts’ level contrary to consumer expectations, could not tell what it is profound truth , but eager to promote their products, consumers are naturally not convinced. If c