Pulse Galant car marketing dilemma.doc

 PAGE \* MERGEFORMAT 13 Pulse ‘Galant’ car marketing dilemma Introduction: 2007 high-class cars is a gratifying growth in this market, with the new models to the continuous influx of competition to force prices lower, falling prices and stimulate consumption, consumption growth in promoting the development of the market played a decisive role in 2007 full-year passenger car sales reached a total of 4,729,009 units, compared with the same period in 2006 increased by 22.7%, in which senior auto market sales totaled 1,018,223 units, compared with the same period last year increased by 28%, an increase significantly higher The overall increase in the level sedan market. Composition from the market point of view, high-class sedan cars in this segment accounted for 21.5% of the total category sales, a higher percentage than in 2006 rose by 1 percentage point, while the new models continue to emerge, we see that the overall automobile market trend showed a smooth and orderly growth in the market at the same time also saw some brands of cars unable to complete anticipated sales tasks and goals, we must ask in this favorable situation, why can not the individual models with the automobile market The overall trend and to achieve an effective sales growth? Is the position not allowed? Or the price too high? Brand or problems? Or the product itself the problem? For all sorts of speculation, the author in no hurry to unlock the answer to that question, but from the perspective of the market start to the mysterious veil of profile control at every level, from the perspective of objective reality to explain Galant in 2007, sales of face difficulties in the this chapter, the author wants to express the view that for the automotive consumer market, brand strength, product strength, the price is the automotive industry marketing, the three elements, these three factors are closely related, are indispensable, are combined market performance Galant to talk about the knowledge of