Qingdao Beer 1 a co-branded Dream.doc

 PAGE \* MERGEFORMAT 11 Qingdao Beer ‘1 a ‘co-branded Dream September 14, Shanghai, being shrouded in rain and fog, but this did not affect the mood SUN Ming-bo, who came to Shanghai mainly for the recipients of the Tsingtao Brewery acquired in 2007 China ‘implementation of the strategy-Star’ Award trophy. Tsingtao Brewery Co., Ltd. as executive vice president of SUN Ming-bo after his short stay in Shanghai, Qingdao, back soon. From Qingdao Beer became the 2008 Beijing Olympics sponsors that day, how to help the Olympic platform, close to consumers product, brand appeal and business information has struck a chord SUN Ming-bo’s nerves. ‘Each business has a different understanding of Olympic marketing, but we do must be consistent with Qingdao Olympic marketing beer brand positioning. ‘The face of a lot of work to be done now, SUN Ming-bo with confidence. Preemptive August 11, 2005, the day became the starting Tsingtao Brewery Olympic marketing day, in this’ marathon ‘style of Olympic marketing long-distance race, the Tsingtao Brewery pre-emptive’ open range, open air, open the wings, open up the situation, open the glory ‘The passion led to full participation in the Olympic Games. Beijing to host the 2008 Olympic Games, this is a golden opportunity. According to the relevant rules of the Olympic corporate sponsors have the exclusive right, but fighting over the Olympic Games with Tsingtao Beer and Yanjing meal also Budweiser beer. This was the beginning of the 1984 Los Angeles Olympic Games sponsorship history, an unprecedented set a precedent. Peak in this duel, the three companies for the same purpose of Ben the Road, while the rhythm of Qingdao Beer was clearly ahead of the Olympic marketing Budweiser beer, Yanjing Beer and faster. Jun. 2006, Qingdao Beer and Hunan Satellite TV throughout the country organize a ‘Qingdao Beer ─ ─ I am a winner’ rapid walking race, after the country’s 18 provinces and 43 cities. However, Jin Zhiguo, Tsingtao Brewery p