Qingdao- brand brand hidden city.doc

 PAGE \* MERGEFORMAT 12 Qingdao: brand brand hidden city In the country’s cities, Qingdao is a city worthy of the brand was born in Tsingtao, Haier, Hisense, Aucma, Double Star and other national and global reputation for a large number of well-known brand names, product at a high concentration of other phenomena in the country the city unique. With so many brand-name companies not only make a significant contribution to Qingdao’s economy, more Qingdao to build ‘city brand’ showed the flash one by one the ‘business card’. Meanwhile, the Government is still actively guide a large number of small and medium enterprises to create their own brand names, such as gold, Wang, red collar, good medium enterprises have shown a good development potential, Qingdao in the brand strategy for all to see people on the great achievements. However, the brand brands cities there are also some hidden, mainly in a number of historical dying brands, brand enhancement of follow-up echelon lack of clear thinking, and even a considerable number of enterprises lack brand awareness, and even into the brand development of the misunderstanding. This is also the last 2067 years no longer appear as Tsingtao, Qingdao, Haier, Hisense’s top brand names such important reasons. Brands city we should be proud of the honor, the brand of the hidden city more worthy of our consideration. To this end, journalists were invited to China Mr. Luo Qingqi well-known marketing experts to explore our Qingdao enterprise’s brand status and development prospects. Misunderstanding of the existence of brand building for SMEs Reporter: Qingdao, Tsingtao, Haier, Hisense and many other brand-name enterprises, with their rapid development in recent years compared to the development of second-tier brands is relatively slow, what is the reason? Ask the two experts to talk about his own views. Lo: Whether Tsingtao, Haier, Hisense, or, Aucma, they are also a step by step from small business came to be. Dialysis of t