Qingdao Jin Wang the four major pain in the domestic transfer of foreign trade.doc

 PAGE \* MERGEFORMAT 6 Qingdao Jin Wang the four major pain in the domestic transfer of foreign trade China’s foreign trade-oriented production companies after years of capital accumulation and rapid process and product upgrading, the current is at a stage of a large-scale machine production capacity increase. With core technology and intellectual property rights, with their own brand, out of the industrial chain, industrial chain of low-end to high-rise in the future growth mode of China’s manufacturing transformation very real problem. As Asia’s first listed companies in the same industry, Qingdao Jin Wang candle products produced by over 1,200 patents, and has sold more than 50 countries and regions in the world, for many years has been named Wal-Mart Group, ‘the world’s best supplier’ . When it’s time to turn around and entered the domestic market, What are the problems? How to change roles? How do I create a new mode of operation? Case 4: Qingdao Jin Wang, the four major pain in the domestic transfer of foreign trade The end of 2007, Jin Wang’s management team have in the international market and capital markets following the success of attention once again to the domestic market, the operation of the domestic market, Wang Jin felt the time has come. Enterprises have been made in view of parallel trade, has been doing ‘supplier’, the lack of first-line market development, management and promotion experience, but also brand building and communication can not be successful, will be on their own ideas into the brand and communication to consumers, but more importantly whether this strategy is that a profit-growth success? Jin Wang Mu-chi is found the ancient and hope to complete this rather typical of a common historical mission. However, the pain of transition is inevitable. B2B VS B2C adapt to the pain In the B2B mode, the needs of enterprises are sure that we will skip directly to the end consumer business giants for a long time, business processes a