Quality tourist attractions in Yunnan Province Line Marketing Implications of Union.docVIP

 PAGE \* MERGEFORMAT 21 Quality tourist attractions in Yunnan Province Line Marketing Implications of Union In 2009, a stream in the financial tsunami and the outbreak of the macro environment, the domestic market, the difficulties encountered many scenic spots, a serious decline in performance. However, the crisis gave birth to change, stress achievements, the four representatives of tourist scenic spots in Yunnan - Kunming, Stone Forest, Chuxiong world Dinosaur Valley, Three Pagodas of Dali and Lijiang, Yulong Snow Mountain through the establishment of brand alliances, joint marketing and the clusters spread reversed passive situation of the market, the annual passenger traffic increased significantly. According to statistics, Kunming, Stone Forest Scenic Area 2.6 million tourists trips , an increase of 32%, Chuxiong World Dinosaur Valley, 100 million tourists trips, an increase of 300%, Three Pagodas of Dali tourists 1,200,000 passengers, an increase of 34%, Lijiang, Yulong Snow Mountain tourists 2.3 million passengers, an increase of 23 %. Four scenic spots in Yunnan brand alliance will achieve market success, why? What practice should learn from the domestic area? In the future should be how to deepen cooperation and consolidation of development? In late November 2009, I shall be the joint invitation of four scenic spots in Yunnan Province, in an advisory guide the investigation and study as to go to Yunnan, Stone Forest Scenic Area met with deputy director Shao Dong School, Chuxiong Wang, chairman of the World Dinosaur Valley Re Scenic root, Dali Travel Group Vice President Xu Lian-Biao, Lijiang, Yulong Snow Mountain Scenic Area Management Committee and other senior deputy director Xu Yongtao depth communication, and with the marketing staff to do a wide range of exchanges. from the study of the situation, the Alliance has the actual combat operation of the market, positioning precision, pattern concise market with remarkable results, called the domest