Queer and Orange Multi- Who lead the wave-.docVIP

 PAGE \* MERGEFORMAT 8 Queer and Orange Multi: Who lead the wave? Recently more than four years old son always told me to ‘queer’ to drink, I was very surprised that he is not only a resolute attitude, but also in the supermarket, he can go straight to the destination. He had also in the supermarket have to pass this, have to pass that, but as they are now so firmly that does much to buy a license. So I have to ‘study’ about this ‘queer’ charm lie? Concerned about the fruit juice market is in fact for some time, and in March 2001, when the uniform introduction of PET (plastic bottles), packaging Orange for a long time, I am afraid even they themselves would have no idea how to bring the domestic fruit juice industry, kind of changes. Just one year’s time, fruit juice drinks market has been ‘the war-fung fly’ any more. Master of the daily C, Wahaha’s Fresh Orange Juice, recently Robust, Jianlibao have also been moves in this area, each region there are also some local brands into the following ranks. Now Coca-Cola is trying to use ‘queer’ rounded out the original in his view, and the humble fruit juice drinks market, this does not let people in this market with admiration. A power of the kingdom carbonated drinks involved in non-carbonated beverage market itself, it can cause some of our thinking. Orange Multi, reunification with Taiwan business background, well versed in the development of the mainland market characteristics; Queer, the largest beverage company Coca-Cola in the background, is the spirit of ‘full-beverage company’, ‘whole-heartedly localization’ strategy in the two continents. Fruit juice has become a dominant player, one I called in a few years to account for 50% of fruit juice drinks market share of new army; one is the positioning of young fashionable women as the main consumer groups; a child is positioned as the main consumer groups. Has been a success, and led a number of followers, a pretty unique to the brand spirit guide consumption.