Questioned Li Dou- A Bao wear sheepskins can do-.docVIP

 PAGE \* MERGEFORMAT 5 Questioned Li Dou: A Bao wear sheepskins can do? Last weekend, CCTV2 ‘business time’ to discuss a packaging problem star, Li Comments expert teachers are the Big Dipper. Program, there is a topic on the recent popularity of the singer-pao’s. Several guests, the A Bao a personal image of the next stages of packaging, given their respective proposals. Among them, Li Dou teacher recommendations are: A Bao later no matter what the occasion to attend, they insisted that he dress up the business for the time - dressed in sheepskins, pitching white towels, select the songs are all in the Northwest folk songs, this will strengthen his personal brand image. Otherwise, if as they are now wearing jeans, put on cap, and occasionally sing English songs, and most likely his personal brand would be blurred, washed out, there will be no commercial value. Here several other guests - such as Bi Sword - have put forward different views, but because of their expertise in the field of brand-building theory of limited and easily was Li Dou teachers use a sort of ‘brand extension’ such a word to the rejected went. As people in line, I watched the debate in front of the television, but also knew it was attracted. Under a reflection, they find it is really a very good brand-building cases. First of all, I laid out my argument - I do not agree with the teacher’s argument Li Dou. I believe that the A Bao do not have to rigidly adhere to more than just a folk singer, he can continue to show his singing talent in full. The reason why I do not agree with the teacher’s proposal because: I think the teacher did not dig A Bao Li core brand connotation, but simply based on his visual image, the positioning of their own wishful thinking as’ one of the original eco-folk singer ‘. Therefore, he was worried that Abao blind transformation process, not only fail to form a new brand positioning, but will lose in the past have succeeded in positioning, so that even the exi