Quick Dugujiujian brand of small and medium enterprises.docVIP

 PAGE \* MERGEFORMAT 20 Quick Dugujiujian brand of small and medium enterprises On the brand planning, must take account of market environment, we must look at how China’s market development is one thing, the market economy 30 years, sum up pros and cons, it was already done, I thought it was a big good thing. The late seventies, the market economy began to affect our country, the Defense Forces ‘market’ of this phenomenon in China, this is not virgin land began to take root and open, from 1978 to 2008, 30 years of market economy, from the operating environment and marketing the brand regulate environmental development point of view, roughly: the Spring and Autumn enlightenment stage; the Warring States Period melee stage; universal reflection phase; Emperor Qin consolidation phase. From building brands and brand management perspective, each stage of brand building ideas and means are not the same. 30 years later, the market environment in the past can not be lived again, and past marketing, brand laws do not apply now, but we still can not avoid. Attempt is made in the past, we have the means and rules now sum up. 30 years of market economy, we believe that enlightenment stage to see products, melee stages to see ads, a period of reflection to see the planning, integration phase strategy for the public to see. Here the theory does not intend to brand-building system as in-depth study, but from the perspective of an ordinary citizen to Qingxian market history to explore the rivers in the market for a variety of brand-building tool. Spring and Autumn period of enlightenment, is a planned economy specified in the product, the designated area, a specified number of sales practices have all been disrupted stage, had the best time to establish the brand, but the historical fact is that, in this six or seven years, China addition to Several original retained in the planned economy of enterprises, there is no smoke in several emerging brands, because in an era d