Raid into the top ten - Hisense inverter air conditioner in 2000 Marketing Planning Case.docVIP

 PAGE \* MERGEFORMAT 4 Raid into the top ten - Hisense inverter air conditioner in 2000 Marketing Planning Case In July 2001, frozen year (air conditioning industry in September of each year to the next year in September is called a ‘frozen year’) in turn from the sale of the peak to trough decline. Review this year’s air-conditioning markets, the compressor in short supply, the price war is not what people expected as early as across the board started. First-line brand for the price war seems to have little interest, but added a number of second and third line of the brand-band to make