Rational marketing do not toss.docVIP

 PAGE \* MERGEFORMAT 4 Rational marketing do not toss’ Since 2003, the flavoring industry has entered a stage of rapid development, after several rounds of industry consolidation and domestic and international capital consolidation, the industry is lagging behind from a large cross-transformed into the fierce market competition, industry, SMEs survival of the fittest continue to unfold. With raw material prices and competition within the industry trend, this pattern intensified order to seek a breakthrough, many manufacturers have to seek new markets, branches, recruiting, OEM products, and even cross-category advertising bombing operations, results management, market, product and so is a problem, high operating costs. Why do well in the region to other markets is a problem? in the current situation, how to do business? I often peer said: “how successful your original, then do so now on the line.” Given the current situation, companies need to return to a rational market, so “do not toss!” Strengthen the building Many companies handled human resources issues, resulting in staff to treat colleagues and internal market issues problems “Scrapped.” Talent is the soft power, good personnel management “do not toss”, a well-off from three aspects: standardization of task control, pay and promotion within the parallel performance incentives and mutual aid, “there is no excuse.” In the work of control, through standardized operating manual for the staff to develop tasks, clerk to the monthly, weekly results to file forms in the form of reports to the enterprise, enabling businesses to accurately grasp market trends and employees. On the pay system, performance-related rewards and avoid the “iron rice bowl” type of treatment, as long as there is capacity, the salesman can quickly promoted to regional manager for the employees did not meet expectations, there will be corresponding punishment policy. Off still within the enterprise to establish an idea: the re