Rational planning the use of market cost-.docVIP

 PAGE \* MERGEFORMAT 14 Rational planning the use of market cost? Recently, A company affiliated Namibia being a regional market in particular trouble, why? Which no money! Market fees are always not enough, stretched, in particular, is to get to go to season, and promotions, events, advertising must be money, depressed! The A’s marketing headquarters are tired, this kid, always money, especially the promotional costs, are always complaining about not enough to give it, has ultra-a; do not give it, if thereby affecting the market development, and that the loss may larger. Later, director of marketing Dujing Li decided to send his assistant to the regional market, on-site take a look, in the end how it was. Manager Zhang received Dujing Li, the greeting for a while and immediately enter into the question, and talk of more than two hours later, Manager Zhang concluded that: ‘Du Jingli Yeah, my side of the market is such, development is indeed very good, the only less than is that the cost, I am most unhappy to have is that the cost, but also want to be able to go back to Dujing Li, director of a few kind words to see whether to add some, thank you, thank you. ‘ In the next one week, Du Jingli the Manager Zhang is responsible for the regions are gone again, the company’s business managers, marketing personnel, dealers etc. have been some visits, mastered the rough market developments. Manager Zhang is responsible for the region, including three ground-level markets, respectively, B, C, D, for each prefecture-level market, the establishment of a dealer, the products into the chronological development of the market and other reasons, there are some differences in the development of the three markets : The three markets the cost of the use of the following table: Company to Manager Zhang Basically, the market rate of around 3 million, but the excessive use of to reach 4.25 million, relatively speaking, B market because of higher sales volume, the market i