Razors Rose heartily open.docVIP

 PAGE \* MERGEFORMAT 3 Razor’s ‘Rose’ heartily open In 2005, there are two events popular with ordinary people’s attention: one is the popular movement known as Super Girl competition, one is just past the near Shenzhou VI to heaven. Right to fame and fortune for the purpose of business, this is undoubtedly the two unique marketing opportunity. Mengniu Sour milk ‘bundling’ Super Girl, to more than 1000 million worth of sponsorship plus promotional costs related to 80 million yuan gained more than 2 billion yuan of sales returns, while more than a dozen companies, such as the Great Wall lubricating oil, Division Long electrical appliances, sports shoes, also take the Pick 6 of God’s ‘will ship’ good ‘landscape’ of a return, of course, these companies take the ‘fare’ money, in light of China Space Foundation received sponsorship fees are more than 3000 million. From the public point of view, we evaluate these two incidents of marketing mixed, the dispute focused on aspects of investment returns. But one thing is certain, and in the past that simply relying on advertising, promotion conquer than the times, this year’s marketing industry is indeed a lot of excitement, therefore, give Tim a lot of people have fun. Of course, businesses to invest in event marketing are always looking for returns. This returns faster, bigger, more durable, enterprise more Lehe, the next the more confidence to continue to participate in similar activities. Tell the truth, if not fancy event marketing into a small return on large, the characteristics of quick, today’s corporations have had not so keen on this being some as speculative and risky than conventional methods of marketing. Event Marketing how to really do skillfully deflected the question? Believe that this is most interested in event marketing companies are concerned about. In my opinion, we should do a good job of marketing the event, first of all they should analyze its strengths and weaknesses, and then targeted to av