Quick start regional markets three broad ax.docVIP

 PAGE \* MERGEFORMAT 14 Quick start regional markets three broad ax As the market-oriented process, in-depth, product launches and increasing competition, companies entering new regional markets, faced with many obstacles: the fierce competition, access, great communication and promotional costs, the longer the delay the more unfavorable to the companies, Therefore, how to quickly launch a new market has become a headache for many businesses but have to face problems. The traditional approach is to first establish a path, and then publicity promotions, this approach is not only time to slow, low efficiency, the success rate is difficult to ensure. For business, the quick start is the ideal expected to open up regional markets, and time, thus saving costs, it can significantly reduce market risks. So, how many of the numerous new markets in a competitive breakthrough it quickly? Based on years of experience, the author summed up the regional market, a three-step quick start, because the whole process stress steady, accurate and relentless, like Cheng Yaojin three-string to his bow as well, so I named it three tricks. The first string to his bow: Looking for market opportunities China’s market is different and should be in a highly competitive product on the market with numerous achieve rapid breakthrough, reduce market resistance, must find their best market opportunities. Market opportunities can be derived from the following: 1. Opportunities for product differentiation Product features include physical features and additional functionality. Consumer demand for the product is diversified, so if you have a unique product, there is likely to have a good market opportunity. Features such as different or better, more valuable benefits, different materials, different production processes, more competitive price, these differences are likely to be a good market opportunity. Two . The opportunity to channel the difference Competing products in certain channel