Real Estate brand Deadly Secret.doc

 PAGE \* MERGEFORMAT 24 Real Estate brand ‘Deadly Secret’ 1, brand marketing into the mainstream market As the market matures and competition intensity increases, the value of the brand development of the real estate market is gradually highlights of the same geographic markets, a large pool of new unnamed project is somewhat buyers do not worry, word of mouth good and strong brand impact of projects people are always given a very high degree of concern and the purchase rate. Because the house is no longer a simple commodity, under severe that for many people is to raise the standard of living and the achievement of an important element of the value of life, that is, the house has become a living symbol of status symbol, status symbols, from the shelter, a roof over our head, necessities of life gradually evolved into personal property, real estate and the identity of a comprehensive symbol of a little more abstract to say that the house has become a social symbol, which identifies the owner of the identity, status, grade, is also based on this, people are buying the house itself is also increasingly focusing on the symbolism of the brand, that is to buy the brand can fully demonstrate and improve the purchaser’s identity, and the values of taste. Because of this, both residential and commercial premises in high, medium and low levels, consumers buy when they gradually showed a strong brand preference. Based on the market long-term observation, simply in terms of price and brand, the market showed two kinds of buying patterns, the following diagram: As shown, in general, from low to high, due to the strength of purchasing power, cultural, and spiritual high and low quality of psychological factors such as consumer demand, which lead to different segments of the population of different brands and prices on the value of inconsistency, that is, different groups of people on the the sensitivity of both the strength of distinction there, it also shows that the b