Real Case Study- Breaking the deadlock in operating.doc

 PAGE \* MERGEFORMAT 10 Real Case Study: Breaking the deadlock in operating Background statement: Zhang, live in a home appliance distributor in the Northeast where a middle-prefecture-level cities, the local urban population of more than 20 million population over 100 million, because the overall poor economic conditions, the following county’s spending power is limited, so the entire region of the appliance market is mainly concentrated in urban areas where Zhang. Commercial areas are concentrated in cities, mainly in the streets as if they had a total of five cross-cutting patterns, Zhang entered the nineties when the appliance industry, home appliance stores are relatively scattered, the late nineties to the new downtown gathering gradually formed a relatively tight layout today. The timely detection of Zhang because there is no change in the trend of lost opportunities, already there is no shop can be forced to rent, only concentrated away from the home appliance market area outside the mobile phone to open communications stores. Affected by geographical location, there is not much support for new customers, Zhang’s store openings, the majority still rely on the care of old customers, but as time goes on, the gradual loss of customers, Zhang did not rise in sales decreased. In order to break the deadlock, with Zhang in the city’s old department store on the first floor of the home appliances area set up counters, but the sale is not ideal, because the majority of Zhang agents, the high-end brand, in the old department store shopping for the most part rural consumers, excluding expenses, the counter’s operating profit is very general. Late last year, shopping malls and also enhance the rental counter this year, forcing cancellation of the mall Zhang counters, to focus on their stores up. Zhang’s store a total of two floors each floor is about 100 square feet, on the second floor as a warehouse, store occupies the first floor is the center of gravity loc