Real Estate brand with the Star Liangku.doc

 PAGE \* MERGEFORMAT 9 Real Estate brand with the ‘Star’ Liangku In advertising, marketing and public contention that ‘eyeball economy’, while the highly competitive real estate sector is no sign of weakness. As captured the attention of consumers the fastest and most effective way a pop star, celebrity endorsements to help out, has given a lot of developers ‘Tried and tested’. This can be from a star-studded real estate market in Shenzhen to learn a lesson. Many well-known figure in the Chinese circle have to Shenzhen wading in water, endorsement of the endorsement, guest of the guest, and later even ‘Sam, President’ Clinton also invited to. Objective and said that if the star effect and promote the concept of real estate can be closely aligned, then the celebrity real estate information can be obtained by complement each other’s effects; the other hand, the developer is not only wasting money wasted, the building will also have the target customers ‘centrifugal force’, end up counter-productive effect. Unfortunately, this star big Bazhua effectiveness of the publicity has fallen mostly on the ‘hand’, such as undesirable effects of the dawn endorsement by the superstars of certain squares and there is Cui Jian, Tian Zhen to help out in certain homes and so on. Of course, there are some success stories. For example a result of starring ‘the Mood for Love’ and to become an international movie star Tony Leung endorsement of the Shanghai World Trade Binjiang Garden; Olympic vault champion Lou Yun for a sports community as an ambassador; Hong Kong star Tony Leung Ka Fai endorsement of certain Ginza; and Ge You, Li Xiaoshuang, Guan of the Lin endorsement of Xinghe Cheng and so on. Star endorsement is indeed a Chinese property market promotion of a ‘double-edged sword’! This should not be a pop star? Also really allows developers are scratching our heads! In my opinion, please right-star is none other than to address the following four dimensions: First, the