Rebate how to make dealers would let them go-.doc

 PAGE \* MERGEFORMAT 12 Rebate how to make dealers would let them go? As a channel to promote a very important tool in the modern marketing rebate application are common. In order to encourage multi-channel purchase to maintain dealer loyalty, many companies are committed to a certain agent or dealer cash rebates, advertising or in-kind rebates and other rebate, companies often Rebate Points will be credited to the market marketing costs or the cost of sales. The rebate is usually regarded as an additional net profit vendors, so the channel has relatively large stimulating effect. Let us first take a look at America’s kitchen products to distributors developed rebate policy: America’s kitchen to the distributors in different regions according to the sales for different tasks, by the end of the mandate based on the number of signed and dealers completion, rebate 2 - 4%. In order to encourage distributors to improve the amount of one-time purchase, a one-time cash to play more than one million, that is to give cash rebates 2%. Some enterprises regardless of the number of clients to complete the task, there is a fixed point of the rebate; some enterprises are sub-type set to the customer objectives, tasks, develop access to rebate to the customer’s bottom line task, the task not reach the bottom line there is no rebate, Once the higher the rate of target achievement, the higher the rebate points. A way to ease the former financial settlement, but because Hanlaobaoshou, there is no clear objectives, sales incentives to customers is always better than the latter approach has not effectively achieve the effect of channel marketing. The latter is the more popular rebate reward, but the operation is relatively complex, many enterprises in the practical implementation of the process, but there is a big problem, failed to achieve the effect of the incentive. Of course, different industries have different rebate attention, methods of operation are not the same, and