Reduction in advertising spending strategies.doc

 PAGE \* MERGEFORMAT 5 Reduction in advertising spending strategies Every body in which those who have clearly felt that the Asian economic crisis on China’s economy is beginning to have an enormous impact, the advertising industry are particularly affected. Many domestic enterprises have already or intend to cut their marketing costs in order to reduce their costs, many multinational companies have reduced their advertising investment in the Chinese market. For example, a well-known daily-use chemical products company in early 2 billion from the Chinese take away advertising budget to support its troubled factory in Southeast Asia and normal functioning. A direct impact on business slump in advertising as its main source of income for the media industry, except for a few tight media, many units have become increasingly obvious that the media felt severe decline in advertising, advertising business has become increasingly difficult. According to China Association reported that a responsible person, this year’s sharp drop in newspaper advertising revenue, the entire press has entered the ‘winter’ season. And a well-known person in charge of media research also revealed that, in the advertising business is getting increasingly difficult today, has always been ‘hot’ television system, although it still maintains the previous boom of the high price of advertising time, but the actual exercise price is greatly reduced, and some local television stations as low as below the original price of the four fold. Economic downturn on the impact of the advertising industry is just a painful experience? Leading global advertising agency DMB amp;amp; B New York, the company’s vice president and director of business development, planning, Mr. SamHiII do not think so. ‘Asia’s economic turmoil has also in the advertising industry for the Asia-Pacific region provides a good encounter only once in a lifetime opportunity,’ HiII Mr. analyzed the case of the United States, ‘there