Reform of the trap - on the small and medium enterprise marketing pharmaceutical contracting system changes.docVIP

 PAGE \* MERGEFORMAT 17 Reform of the trap - on the small and medium enterprise marketing pharmaceutical contracting system changes Contracting system: by the contractor and the contracting person or business entity on corporate operational issues, signed a management contract, approved on the basis of the stock of assets by the contractor to obtain the right to operate their own decisions, and regularly turned over to a certain degree of contract payments to contracting people, contractors, self-financing in accordance with its operating performance. Making way for the contracting business has been in China contribute significantly to the reform of enterprise systems, once the most efficient production mode of operation, until the property right system reform, the establishment of modern enterprise system and improve, the contract system was phased out business the mainstream approach. Although contract production for the way that business has been gradually exit the market, but in the pharmaceutical industry, the contract system but because of its specific responsibilities, and has a good incentive functions, and to execute simple, practical, easy to manage, etc., has become China’s pharmaceutical enterprises Marketing Collection Almost all of the enterprises are used to varying degrees, contract system, and even of foreign pharmaceutical giants to enter the Chinese market are bound to ‘do as the Romans’. Pharmaceutical Marketing in the contracting system: pharmaceutical marketing, and business contracting system in the implementation details of the contract system has a lot of different places, but its essence are the same, and its operation takes many forms, characterized by different, mostly summed up with the following points : 1, sales staff in accordance with its Sales Outstanding, extract a certain percentage of the cost of operating costs and profit as the market, lump sum to use, self-financing. 2, sales staff in the market has a relatively ind