Really good business- Hidden Champions.docVIP

 PAGE \* MERGEFORMAT 4 Really good business: Hidden Champions What kind of business is the real good business? I think it is the ‘hidden champions.’ When China has a large number of such world champions, they will be the strongest economic power in China, at least when the bubbles. Operating conditions of the world’s best companies what? I think most of us the answer is that the largest enterprises, the world’s top 500 enterprises. But this is an absolutely wrong answer. The real truth is that the so-called 500 and out into the top 500 list does not guarantee continued success of a business, most companies will in a few years but quit this column. Fortune 500 companies, the average life expectancy is just 35 years. But these huge companies to give us a false impression as if these companies used to be so big, the future will always exist. Only when these big companies massive layoffs, we will feel, even if such companies are not able to go on forever brilliant. So, what kind of business is the real good business? I think it is the ‘hidden champions.’ These companies you may have never heard of, because they are not good, is not willing to pay big bucks to hype themselves, they even avoid contacts with the media in order to avoid being too much attention. For them, too much attention means to let others know their industry and their mode of operation, which means there are likely to increase competitors and imitators. I have such a student, he was one of the first in the industry, but he was careful to not give anyone a card level. These enterprises is an industry (usually a very large industry) the absolute leader in the industry has a high reputation and popularity, but outside the industry but almost no one knows. These companies usually have a very high (world) market share, and therefore has that others can not get high profit margins. Despite the obscurity of these enterprises in the outside world, was able to get the best talent i