Regional Agents How to face the channel factory team flat-.doc

 PAGE \* MERGEFORMAT 7 Regional Agents How to face the channel factory team flat? When the market is asking for refining has become a transportation, when the factory has become a trend of flat channels, as the business is done during the initial product and market expansion of ‘regional brand agent’ is facing from the manufacturers and downstream distribution squeeze on the depressed, flat face of the channel manufacturers, distributors should be how to deal with manufacturers, the relationship between the upstream and downstream distributors, how to adapt to the new market situation and make self-transformation has been put on the agenda of the dealer’s business management. Manufacturers Win on the market, I do request, the regional agency downstream clients state of development, and regional patterns of change agents in several aspects of the ‘regional agencies how to deal with flat channel for manufacturers’ elaborated in order to the regional agent in the new the market situation changes in the business make reference to recommendations. Introduction: Market Analysis The current situation of fierce competition in the market calling for corporations to through product optimization, brand building, enhanced services, and several other areas to improve business competitiveness in the industry, when product differentiation trend to zero, when the brand has reached extreme shipped done, When the service competition has no effect, manufacturers must pass on the refinement of existing markets to do to improve transport market share, expand product sales, it must do so by simplifying the transport links to enhance the market competitiveness of their products at this time has become the most channels, flat effective marketing initiatives to enhance the channel has become an inevitable trend of flat. Regional agency downstream two agents, the growth of large retail end with the end customer, the consumer market already has the actual ability to control direct co