Regional brand to a national brand How far is it-.doc

 PAGE \* MERGEFORMAT 8 Regional brand to a national brand How far is it? Two or three years ago, how many people are familiar with Lee Lang dress, Wong Lo Kat herbal tea then? Today, these regional brands have been relying on China Central Television (CCTV for short) wide coverage, high ratings of the advantages of butterflies into a national brand. Exact mode of transmission and positioning, and the unique product demand, are a big success in these regions the main reason for the brand, while the use of CCTV as a grab consumer mind advertising resources, strong communication strategy to open the national market, it is an important weapon. That has such a strong demonstration effect, more and more of the regional brand into the bidding of the General Assembly on-site CCTV. However, establishment of brand competitiveness and time course of accumulation of these regional brand into a national brand to butterflies, in addition to relying on a strong communications platform of the media is even more necessary financial strength to support, persistent management capabilities, sales execution systems such as the comprehensive competitive force, must be from human resources, management expertise and marketing resources to support the promotion of a comprehensive attack, otherwise, they are only some of the CCTV wearing only his halo of regional brands. Out of the Pan longevity of Lingnan CCTV tender conference this year, a major feature of a number of pharmaceutical companies, which is this year’s State Administration of Taxation pharmaceutical companies to adjust the standard tax deduction of advertising costs a great relationship, pharmaceutical companies from advertising expenditures for each tax year to allow sales of 8% the proportion rose to 25%. But apart from the cruelty of the pharmaceutical industry is even more intense competition led many pharmaceutical companies can no longer be ‘breeding ground corner’ of the important reasons. Pan Shou-It is in t