- 1、本文档共8页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Regional brand to a national brand How far is it-
PAGE \* MERGEFORMAT 8
Regional brand to a national brand How far is it?
Two or three years ago, how many people are familiar with Lee Lang dress, Wong Lo Kat herbal tea then? Today, these regional brands have been relying on China Central Television (CCTV for short) wide coverage, high ratings of the advantages of butterflies into a national brand.
Exact mode of transmission and positioning, and the unique product demand, are a big success in these regions the main reason for the brand, while the use of CCTV as a grab consumer mind advertising resources, strong communication strategy to open the national market, it is an important weapon.
That has such a strong demonstration effect, more and more of the regional brand into the bidding of the General Assembly on-site CCTV.
However, establishment of brand competitiveness and time course of accumulation of these regional brand into a national brand to butterflies, in addition to relying on a strong communications platform of the media is even more necessary financial strength to support, persistent management capabilities, sales execution systems such as the comprehensive competitive force, must be from human resources, management expertise and marketing resources to support the promotion of a comprehensive attack, otherwise, they are only some of the CCTV wearing only his halo of regional brands.
Out of the Pan longevity of Lingnan
CCTV tender conference this year, a major feature of a number of pharmaceutical companies, which is this year’s State Administration of Taxation pharmaceutical companies to adjust the standard tax deduction of advertising costs a great relationship, pharmaceutical companies from advertising expenditures for each tax year to allow sales of 8% the proportion rose to 25%. But apart from the cruelty of the pharmaceutical industry is even more intense competition led many pharmaceutical companies can no longer be ‘breeding ground corner’ of the important reasons.
Pan Shou-It is in t
您可能关注的文档
- Recent studies of plant anti-tumor polysaccharide.doc
- Recent Research on Traditional Chinese Medicine External Treatment of constipation.doc
- Recent research on fatty liver in the elderly.doc
- Recent TCM treatment of male infertility.doc
- Recent tissue engineering of teeth.doc
- receptor blockers in the clinical application of Cardiovascular Disease.doc
- Receptor-type tyrosine kinase RONΔ 160 on NIH-3T3 cell growth and invasive ability of the role of mobility.doc
- Receptor-mediated cmyc antisense oligonucleotide inhibited the proliferation of hepatocellular carcinoma Bel7402 cells the mechanism.doc
- Recipe control clinical study of acute coronary syndrome_0.doc
- Recipe coupon to save heart failure patients to improve quality of life in RCTs.doc
文档评论(0)