Regional brand to a national brand How far is it-.docVIP

 PAGE \* MERGEFORMAT 8 Regional brand to a national brand How far is it? Two or three years ago, how many people are familiar with Lee Lang dress, Wong Lo Kat herbal tea then? Today, these regional brands have been relying on China Central Television (CCTV for short) wide coverage, high ratings of the advantages of butterflies into a national brand. Exact mode of transmission and positioning, and the unique product demand, are a big success in these regions the main reason for the brand, while the use of CCTV as a grab consumer mind advertising resources, strong communication strategy t