Regional marketing and management functions of the upgraded.docVIP

 PAGE \* MERGEFORMAT 5 Regional marketing and management functions of the upgraded Regional marketing must be a marketing, from product sales to the gradual deepening and upgrading. When a company’s products first entered the market, from the sales function of a person-to-dealer sales of the functions are from the beginning, as long as the product sales can go out, money withdrawn from circulation the safe and timely manner, even if the successful completion of sales tasks. But as the market in depth the development of an increasingly competitive regional market, marketing concepts and management functions need to be upgraded in time, otherwise it will become a laggard, even be ruthlessly eliminated. Regional marketing idea to upgrade Many enterprises think that the market problems, and poor product sales, not products, but marketing system to promote ineffective; many companies sell their products, while arguing for the time being no problem, but always think that the market bigger and tired, in the market the competition becomes less passive, but I do not know where the problem? Business philosophy, marketing and strategic thinking of the right to decide whether or not the basis for success or failure of enterprise marketing, while the regional market is to understand the implementation of the corporate philosophy, the new marketing strategy, it is the key to success or failure of corporate marketing. Many enterprises are accustomed to the regional sales director for business operations and just knot shall be reported to stations, shipping, do not recognize the new concept of regional marketing, the importance and necessity do not know how to conduct market research, market planning, market promotion, the market launch, enhance brand image, how to guide distributors, sales staff will focus on forward markets to raise awareness of the terminal control, to enhance the overall competitiveness of the market and so on. For example, China’s first fishing licen