Regional-based health care products OEM business chain not to be missed.docVIP

 PAGE \* MERGEFORMAT 6 Regional-based health care products OEM business chain not to be missed As the health care products market in an increasingly competitive, brand polarization trends are becoming evident, the small brand development into a major brand cost increases, the risk of getting higher and higher! The recent market health care products in 2034 without a major new bright spot, there was no remarkable national well-known brand is a testament! However, a phenomenon that can not be overlooked is this: health care products in the last two years the rapid development of OEM business opportunities highlights! Most successful when the number of Nepstar, since 2005 small scale to merit tasted the sweetness, the ambitious presented the number of own-brand products account for 30 ~ 40%! Profit is accounted for more than 60%! Various other pharmaceutical chain enterprises to emulate and OEM / semi-white label (ultra low-cost supply) the resulting rise of the wind! Although the overall health care products market downturn, but the overall capacity is still growing steadily, the low contribution of health care products OEM files can not be ignored! A, pharmaceutical chain enterprises why the popular health products OEM / semi-white label? After investigation, the author analyzes the main reasons are as follows: 1, pharmaceutical chain enterprises increasing competition among peers, the product competing price cuts is the most basic conventional means, resulting in sharp drop in business sales profits, survival facing a great crisis; 2, the industry regulator to gradually standardized antibiotic prescriptions, etc. shall not be sold in pharmacies and food samples of the products shall not be sold in pharmacies (as far around the monitoring force, which sell general merchandise products, drugstore phenomenon still exists, they can even credit cards!), Significantly reduced pharmacies source of profit for the same period, operating costs such as rent increases