Record because the brand name of.docVIP

 PAGE \* MERGEFORMAT 8 Record because the brand name of Following Wal-Mart, Starbucks, one after another foot in the music industry, the next challenger who will? The answer for most people it is unexpected - this is one of the consumer goods giant Procter amp;amp; Gamble. Procter amp;amp; Gamble to make this decision point, the traditional music industry is dying, Internet downloads, severity of the record company after another closed down, consumers only buy the cheapest single, do not want to buy the album. Into the music industry looks like a high-wire as dangerous, but if a change in thinking, considering, who can say that this is not a chance? Sign new artists, Procter amp;amp; Gamble really want to make records? Previously, P amp;amp; G filed and music, almost everyone will agree that without a common boundary between the two, but recently, P amp;amp; G announced a partnership with the United States, Island Def Jam Music Group jointly set up a joint venture record company Tag Records, also signed several new hip-hop, and the upcoming LP. This move not only makes great surprise, Procter amp;amp; Gamble sleeve What is medicine? Is also reminiscent of Is not enough for P amp;amp; G’s own brand is not enough, wanted to expand its sphere of influence to the world of music? Even Tag Records and Island Def Jam president and the head Jermaine Dupri also acknowledged that such a move special significance, ‘this will create a history on the music industry, and our new brand will be available throughout their entire career opportunities New artists will receive 10 times the cost of traditional marketing can provide, I will be personally selected and to help these artists to create a hip-hop history. ‘If you think this is just a fad, P amp;amp; G’s decision to make a mistake. In addition to Procter amp;amp; Gamble, the Red Bull and Nike, Bacardi these famous brands have begun to set foot in the field of music in favor of the promotion, financing, distribution of