Regional strong liquor brands the market break out of the law of 123.docVIP

 PAGE \* MERGEFORMAT 12 Regional strong liquor brands the market break out of the ‘law of 123’ Who are the regional strong brand? What is the regional strong brand? It is different from other types of liquor companies are mainly two indicators: First, regional, its market focus on one or several specific provinces in a particular market; second characteristic is that it has three high. Namely, a specific region with the relatively high visibility, market share and brand influence, in other words it is the backbone of the local economy enterprises, leading businesses, big profits and taxes; Anhui tribute greet drive wine, King Wen Gong wine, BF at home wine; the Yellow Crane Tower, Hubei wine; Shuang’gou Daqu Jiangsu, Shandong Baotu Spring, Bandongjing; Sichuan small turret, Eguchi wine; Inner Mongolia, camel wine; Shaanxi too white wine; Henan Yangshao, Baofeng wine, Zhang Gong wine; City, Hebei plate burning pot liquor. Their region, regardless of the brand influence, or the market coverage is definitely leader of a group. The local people proud of guideposts enterprise, but also the image of local government external signs. Received up to the government, down to the consumer’s favor. Strong regional brands, the market break out of the four marketing From EMKT. crux of the problem Strong regional brand is the development of the past decade, the backbone of China’s Liquor. Since the mid-to late 90s of last century, China’s experiencing the most Depression-era liquor, with its system transformation as an opportunity to gradually enter the market. Take the lead market-oriented regional wine enterprises to rapidly come to the fore towards the regional strong branding. Have emerged such as the Ying-drive Tribute wine, Baotu Spring liquor, wine and some other strong Jiangkou representatives. A strong brand in the region to find a market breakthrough. We can see that, in addition to wine Lu, after experiencing the lessons of history, the collective contract outs