Relationship of price and marketing strategy.doc

 PAGE \* MERGEFORMAT 6 Relationship of price and marketing strategy Most sales in the marketing headache is the price competition, price is the final decision on whether the transaction or not the key issue, any sales can not be separated from price negotiations. I. What is the price? Almost everyone will consider is the price of a product or worth. In fact, this is only one of the most intuitive and most plain that price = price + character, from a product point of view, character = quality + value This is a complete product, that is, price = price + quality + value, the meaning of price. separately, is the quality of the decision value, the value of the decision price, price positioning of each product is inseparable from the content of these three areas , manufacturers are also as a basis for a reasonable price for their products. As the saying goes: “a branch of money for a half.” is the meaning. Typically, your pricing will have a “pricing objectives, pricing objectives in its production or operation of the product pricing, awareness of the requirements to achieve the objectives and criteria. It is a major factor for the guidance pricing decisions. Pricing objectives depends on the overall business objectives. different industries, different enterprises of the same industry, as well as the same company at different times under different market conditions are likely to have different pricing objectives. General business pricing objectives are three: to get profit as the goal, to increase market share target in order to cope with and prevent competition as the goal. As a salesman, our duty is based on the company’s pricing to sell their products, rather than requiring companies to develop an environment conducive to their own sales price, the price development goal to eradicate enterprise to develop. Good salesman will do the price, instead of complaining about the price and the price is to be able to better control prices, not low price is not